Flotte
Entry date March 2022
Investment Growth Capital
Participation Minority
Head Office Paris, France
Revenues > EUR 5M
Flotte is a French brand founded in 2020 in Paris by Lyly Wu and Mickaël Pan, specializing in rainwear (raincoats, windbreakers...).
Its mission is to make rain «joyful» by offering colorful, modular pieces made from recycled materials. Production takes place in Asia. Sales are primarily generated in France, as well as in other European countries such as Belgium.
Distribution is structured around three complementary channels: wholesale (57% of sales), e-commerce (38%), and retail (5%): two new company-owned stores (Paris, Lyon) and one affiliated store (Deauville).
www.flotte.fr« This fundraising marks a key milestone in Flotte's history. Since the beginning of the adventure, the brand has been built on strong and profitable growth. Today, we wanted to surround ourselves with partners capable of supporting us in a new phase of acceleration, while remaining true to our vision. » Lyly Wu & Mickaël Pan, Co-founders of Flotte
Why Flotte ?
The new funding will enable the company to expand internationally across its three sales channels, including opening new stores in key European cities.
« I was impressed from our very first meeting by what Mickaël and Lyly have already been able to achieve with Flotte in such a short time. Today, I am proud to join them in this adventure to support them in this ambitious growth plan. » Christophe Rousseaux - Founder of Akiles